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April 23, 2008

LiveOps Follows Salesforce.com Model To Corporate Philanthropy


Home agent provider LiveOps (News - Alert) today announced the creation of its new philanthropic Foundation. The LiveOps Foundation was developed with the goal of supporting activities that enhance and serve the communities in which LiveOps employees live and work, as well as the associated issues that impact quality of life. The foundation is modeled after salesforce.com’s philanthropic organization and, in fact, had the support and encouragement of salesforce.com CEO Marc Benioff (News - Alert).


Utilizing salesforce.com’s 1/1/1 integrated corporate philanthropy model, LiveOps has built its Foundation on “three cornerstones of giving.” LiveOps plans to set aside approximately one percent of current outstanding shares to be used to fund the Foundation after a liquidity event. In addition, LiveOps will offer gifts of cash supporting grants for organizations that their employees support, grants for business partners and a matching gift policy of up to $500 per employee per year. Finally, LiveOps will offer the gift of time by enabling its employees to volunteer on average one percent of their time to an organization of their choice, or participate in a company-sponsored event.

“LiveOps is dedicated to reducing the barriers for those in the community that desire to make a better life for themselves,” said Maynard Webb, CEO of LiveOps. “By providing resources and services that support these community members in their quest for meaningful work, LiveOps can make a collective difference and increase our involvement in causes that are important to our employees, our independent home agent community, customers and partners.”

"I think it's phenomenal that LiveOps is modeling its own philanthropic effort on the salesforce.com 1/1/1 Model,” commented Marc Benioff, chairman and CEO, salesforce.com. “I'm pleased that Maynard Webb, one of our salesforce.com board members, has incorporated our Foundation Model into LiveOps’ Foundation principles.  I know the LiveOps Foundation will make a tremendous positive impact on the community it supports, and will be a role model for other privately-held companies."
LiveOps is partnering with the Entrepreneurs Foundation, a non-profit organization dedicated to engaging high growth companies in corporate citizenship and philanthropic efforts. The Entrepreneurs Foundation is helping LiveOps define its corporate programs strategy, identify appropriate community partners and volunteer efforts, administer LiveOps employee and corporate giving programs and assist with the creation of foundation policies and procedures.

As its first community outreach effort, LiveOps recently presented its first corporate grant to Project HIRED.  Project HIRED is a not-for-profit organization whose mission is to assist people with disabilities to gain competitive work, through partnerships within industries.



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