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Boomi, an on-demand integration vendor, has announced a partnership with CRM Manager to help integrate Salesforce.com (News - Alert) implementation projects.

 

CRM Manager sells implementation and consulting services for Salesforce.com clients. It's using Boomi On Demand for integrating Salesforce.com with other software-as-a-service and on-premise applications.

 

In addition, CRM Manager is using Boomi On Demand to integrate its own financial applications with Salesforce.com.

 

Boomi On Demand is designed to remove the integration barrier to SaaS (News - Alert) adoption. It's an SaaS application itself, and integrations are built and deployed on the Web with drag-and-drop.

 

Boomi On Demand is an on-demand integration product delivering integration services without the need for hardware appliances, software packages or coding, company officials say. For consultants like CRM manager, Boomi On Demand also provides centralized management of all their customers — they can "build, deploy and manage their customers' integrations directly from the Web," company officials say, "eliminating the need to visit or 'remote into' customer sites.

 

CRM Manager resells Boomi On Demand through its consulting and support program that manages customers' Salesforce.com applications.

 

"Our partners are realizing the benefits that delivering integration on demand can bring their customers," explained Bob Moul, Boomi's president and CEO. "Since a majority of our on-demand growth will be through the partner community, we've been actively building our channel partnerships."

 

Boomi's application is based on its Visual Integration Technology. No coding is required, company officials say, and "once integration processes are built, they are deployed via a lightweight, dynamic runtime engine called an atom"

 

In February Boomi announced that MDS Pharma Services had implemented Boomi On Demand to integrate its Salesforce CRM application with its legacy on-premise Oracle (News - Alert) applications.

 

Boomi's SaaS integration app is expected to give MDS Pharma Services operational efficiencies through more accurate data and reporting, the Boomers say.

 

By integrating its SaaS and on-premise applications and allowing information to flow between related systems, MDS Pharma Services is marketed to both global pharmaceutical and biotech clients.

 

Boomi On Demand provides integration services without the need for hardware appliances, software packages or coding. Integrations are built visually via point-and-click, drag-and-drop.